Taday is a wellness platform for yoga and mediation videos. Combining both ‘tada’ and ‘today’, Taday celebrates the magic of being present.
Inspired by ‘new leaf’ thinking, the custom type is approachable and adaptable. On its own, the ‘T’ turns into an abstract icon for growth and balance.
With the same visual language as the logo, three icons highlight the brand offerings: a sunrise for yoga, a leaf for meditation, and a flower for gratitude.
